What is a niche?

The term niche has several meanings, but in general, it refers to a specific market or audience. In business, a niche market is a small, specialized segment of a larger market. Businesses that target niche markets often focus on providing products or services that are tailored to the specific needs of their target audience.

For example, a company that sells handmade jewelry might target a niche market of people who are interested in unique, handcrafted items. The company might focus on selling jewelry that is made from locally sourced materials or that features designs that are inspired by the local culture.

The term niche can also be used to describe a person’s occupation or area of expertise. For example, someone who is a niche writer might specialize in writing about a particular topic, such as cooking or gardening. Or, someone who is a niche investor might focus on investing in a particular type of security, such as stocks or bonds.

In ecology, the term niche refers to the specific role that an organism plays in its environment. This includes the organism’s food sources, its habitat, and its interactions with other organisms. No two organisms can occupy the same niche in an ecosystem for long, as they would compete for the same resources.

The word niche comes from the French word niche, which means “nest.” This is because the term was originally used to describe the small, sheltered spaces that were carved out of walls to house religious statues or other objects.


Here are some examples of niches:

  • A small business that sells handmade leather goods to a niche market of people who are interested in sustainable fashion.
  • A niche writer who specializes in writing about travel for families with young children.
  • A niche investor who focuses on investing in small, local businesses.
  • A coral reef that provides a home for a variety of marine organisms.



Niche markets can be very lucrative for businesses, as they often offer a captive audience of potential customers who are already interested in the products or services that the business offers. However, it can also be more difficult to compete in a niche market, as there are fewer potential customers. Businesses that target niche markets must be able to differentiate themselves from their competitors and provide products or services that are truly unique.